Anua

Anua – Natural, Simple, and Effective Korean Skincare

Anua was founded in South Korea in 2011 with a clear goal: to provide simple and effective skincare based on natural ingredients. From the start, the brand has focused on minimalism and skin health – an approach that’s reflected in every product they offer.

Anua emerged during the global rise of K-beauty. Its founders wanted to create a brand that was accessible, gentle, and powerful, without unnecessary chemical additives. Inspired by traditional Korean medicine and plant-based extracts, they developed products that are both kind to the skin and highly effective.

The brand’s best-known product is the Anua Heartleaf 77% Soothing Toner – a calming and hydrating toner with 77% Heartleaf (Houttuynia Cordata) extract. This plant is celebrated for its anti-inflammatory, antioxidant, and soothing properties, making it ideal for sensitive or irritated skin.

Other popular products include:

  • Anua Heartleaf Pore Control Cleansing Oil – a gentle cleansing and makeup-removing oil with 75% Heartleaf extract. Perfect for acne-prone and problematic skin, it helps prevent breakouts and blackheads thanks to its anti-inflammatory and antibacterial effects.

  • Anua Birch 70 Moisture Boosting Cream – a hydrating cream with 70% sap from Japanese white birch. It strengthens the skin barrier, balances skin pH, deeply hydrates, and protects against premature aging thanks to its antioxidant content. It soothes irritation, detoxifies the skin, and supports cell renewal, improving texture and reducing fine lines.

Why choose Anua?

  • Natural ingredients: Heartleaf, peach, and other botanical extracts help soothe, nourish, and balance the skin.

  • Minimalist formulas: Simple yet effective skincare without unnecessary additives.

  • High quality at a reasonable price: Effective skincare made accessible.

Anua is an excellent choice for those seeking gentle yet powerful natural skincare. Their products are especially suitable for sensitive skin and deliver visible results.

Discover the secret of Korean beauty with Anua!

 

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Korean and Japanese skincare Korean and Japanese skincare 21
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ANUA Niacinamide 10 TXA 4 Serum (30 ml) ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA Niacinamide 10 TXA 4 Serum (30 ml)

In Stock, on Thursday 04-09 at your place
$25.47

Discount -8%
ANUA Heartleaf Pore Control Cleansing Oil (200 ml) ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA Heartleaf Pore Control Cleansing Oil (200 ml)

In Stock, on Thursday 04-09 at your place
$23.60
$21.73

ANUA Heartleaf 77% Soothing Toner (40 ml) ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA Heartleaf 77% Soothing Toner (40 ml)

In Stock, on Thursday 04-09 at your place
$4.91

ANUA Rice 70 Glow Milky Toner (250 ml) ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA Rice 70 Glow Milky Toner (250 ml)

In Stock, on Thursday 04-09 at your place
$20.33

ANUA PDRN Hyaluron Acid Capsule 100 Serum (30 ml) ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA PDRN Hyaluron Acid Capsule 100 Serum (30 ml)

In Stock, on Thursday 04-09 at your place
$24.54

ANUA Make-up Matt But Glow Cover Beige (50 ml) ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA Make-up Matt But Glow Cover Beige (50 ml)

In Stock, on Thursday 04-09 at your place
$27.81

Discount -7%
ANUA Heartleaf Succinic Moisture Cleansing Foam (150 ml) ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA Heartleaf Succinic Moisture Cleansing Foam (150 ml)

In Stock, on Thursday 04-09 at your place
$18.93
$17.53

ANUA PDRN Hyaluron Acid Capsule 100 Serum Mask ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA PDRN Hyaluron Acid Capsule 100 Serum Mask

In Stock, on Thursday 04-09 at your place
$3.04

ANUA Peach 70 + Niacin Serum (30 ml) ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA Peach 70 + Niacin Serum (30 ml)

In Stock, on Thursday 04-09 at your place
$27.34

ANUA Birch 70 Moisture Boosting Cream (50 ml) ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA Birch 70 Moisture Boosting Cream (50 ml)

In Stock, on Thursday 04-09 at your place
$30.14

ANUA Birch Moisture Mask ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA Birch Moisture Mask

In Stock, on Thursday 04-09 at your place
$4.91

ANUA Heartleaf Low PH Deep Cleansing Water (500 ml) ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA Heartleaf Low PH Deep Cleansing Water (500 ml)

In Stock, on Thursday 04-09 at your place
$24.54

ANUA Birch 70 Moisture Boosting Serum (30 ml) ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA Birch 70 Moisture Boosting Serum (30 ml)

In Stock, on Thursday 04-09 at your place
$27.81

ANUA Heartleaf 70 Intense Calming Cream (50 ml) ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA Heartleaf 70 Intense Calming Cream (50 ml)

In Stock, on Thursday 04-09 at your place
$32.48

ANUA PDRN 100 Hyaluron Acid Glow Pad (60 pcs / 180 ml) ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA PDRN 100 Hyaluron Acid Glow Pad (60 pcs / 180 ml)

In Stock, on Thursday 04-09 at your place
$26.87

ANUA Peach Niacin UV Tone Up Protection 01 Melting Peach (50 ml) ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA Peach Niacin UV Tone Up Protection 01 Melting Peach (50 ml)

In Stock, on Thursday 04-09 at your place
$33.41

ANUA Zklidňující pleťové sérum Azelaic Acid 10 Hyaluron Redness Soothing Serum (30 ml) ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA Zklidňující pleťové sérum Azelaic Acid 10 Hyaluron Redness Soothing Serum (30 ml)

Unavailable
$26.40
Detail

Discount -29%
ANUA Heartleaf 77% Soothing Toner (250 ml) ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA Heartleaf 77% Soothing Toner (250 ml)

Unavailable
$24.54
$17.53
Detail

ANUA Heartleaf 70% Soothing Cream (100 ml) ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA Heartleaf 70% Soothing Cream (100 ml)

Unavailable
$37.15
Detail

Discount -16%
ANUA Heartleaf Soothing Trial Kit ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA Heartleaf Soothing Trial Kit

Unavailable
$29.44
$24.77
Detail

ANUA Exclusive Serum Minis Trio Set (3 pcs) ANUA Niacinamide 10 TXA 4 Serum (30 ml)

ANUA Exclusive Serum Minis Trio Set (3 pcs)

Unavailable
$27.57
Detail