Etude - Mascaras

ETUDE is an iconic South Korean brand that has been bringing joy to the world of makeup and skincare since 1985. Known for its youthful spirit, creative packaging, and high-quality products, ETUDE combines innovation, trends, and accessibility. The brand celebrates freedom of expression and playfulness – in both makeup and skincare.

Brand Philosophy

The name ETUDE is inspired by musical études – compositions designed to develop skills. Similarly, ETUDE’s products are made to help users discover and cultivate their own beauty. The brand emphasizes creativity, femininity, and self-expression through cosmetics that are fun, functional, and easy to use.

Popular Products

ETUDE Fixing Tint – A cult-favorite liquid lip tint with long-lasting color that doesn’t smudge once dried. Perfect under a face mask, available in a wide range of natural and bold shades.

ETUDE SoonJung 2x Barrier Intensive Cream – A fragrance-free, soothing face cream for sensitive and irritated skin. Contains panthenol and madecassoside to strengthen the skin barrier.

ETUDE Drawing Eye Brow – An automatic eyebrow pencil with a precise tip and brush for a natural finish. Ideal for everyday use.

Why Choose ETUDE?

• A blend of fun, style, and quality

• Great for beginners and makeup enthusiasts

• Affordable prices and wide shade selection

• Skin-friendly formulas – even in makeup

ETUDE is the perfect brand for those who want to bring creativity, joy, and care into their daily beauty routine.