Haruharu WONDER

Haruharu WONDER – The Power of Natural Fermentation for Healthy, Radiant Skin

Haruharu WONDER is a Korean skincare brand known for its minimalist formulas, clean ingredients, and science-driven approach to everyday skincare. The name “Haruharu” means “every day” in Korean—reflecting the brand’s philosophy of delivering simple, effective products designed for daily use that improve skin over time.

Fermented Ingredients and Next-Gen Antioxidants

At the heart of Haruharu’s formulas is fermented black rice extract, packed with antioxidants, polyphenols, and flavonoids. Thanks to the fermentation process, these ingredients are more bioavailable, gentle, and highly effective. Black rice helps to soothe irritation, boost skin firmness, and protect against free radical damage.

Products also feature plant-based glycerin, hyaluronic acid, beta-glucan, bamboo water, aloe vera, and ginseng—all without synthetic fragrances, parabens, or alcohol.

What Makes Haruharu WONDER Unique?

  • Ultra Deep Technology™ – a patented delivery system that helps ingredients penetrate deeper into the skin.

  • Certified natural formulations, vegan and cruelty-free.

  • Minimalist, eco-conscious packaging – practical, stylish, and sustainable.

  • Naturally derived scent from fermentation – no artificial perfumes.

Haruharu WONDER Bestsellers

  • Black Rice Hyaluronic Toner – a cult-favorite toner with fermented black rice and hyaluronic acid for deep hydration and skin barrier support.

  • Black Rice Serum – a lightweight yet nourishing serum rich in antioxidants, beta-glucan, and ginseng.

  • Black Bamboo Mist – a refreshing facial mist with bamboo water for instant hydration throughout the day.

  • Black Rice Moisture 5.5 Soft Cleansing Gel – a gentle cleanser that doesn’t strip the skin and maintains its natural pH balance.

Who Should Use Haruharu WONDER?

Haruharu WONDER is perfect for all skin types, especially for those with sensitive, irritated, or dehydrated skin. With gentle, non-irritating formulations, the products are ideal for anyone dealing with redness, dryness, or a weakened skin barrier.

Shop Haruharu WONDER in Our Online Store

Our shop offers a curated selection of authentic Haruharu WONDER products, imported directly from South Korea. Whether you're looking for individual items or value sets, you'll find everything you need to build a simple yet effective skincare routine. Need help choosing the right product? We’re always here to assist you.

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HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

In Stock, on Friday 05-22 at your place
$20.47

HARUHARU WONDER Black Rice Hyaluronic Cream Unscented (50 ml) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

HARUHARU WONDER Black Rice Hyaluronic Cream Unscented (50 ml)

In Stock, on Friday 05-22 at your place
$19.03

HARUHARU WONDER Black Rice Hyaluronic Toner Original (150 ml) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

HARUHARU WONDER Black Rice Hyaluronic Toner Original (150 ml)

In Stock, on Friday 05-22 at your place
$18.55

HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum (50 ml) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum (50 ml)

In Stock, on Friday 05-22 at your place
$23.85

Discount -17%
HARUHARU WONDER Black Bamboo Daily Soothing Sun Shield SPF50+ PA++++ (20 g) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

HARUHARU WONDER Black Bamboo Daily Soothing Sun Shield SPF50+ PA++++ (20 g)

In Stock, on Friday 05-22 at your place
$19.99
$16.62

Discount -24%
HARUHARU WONDER Black Bamboo Mist JUMBO (150 ml) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

HARUHARU WONDER Black Bamboo Mist JUMBO (150 ml)

In Stock, on Friday 05-22 at your place
$20.47
$15.66

HARUHARU WONDER Black Rice 10 Hyaluronic Cream (90 ml) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

HARUHARU WONDER Black Rice 10 Hyaluronic Cream (90 ml)

In Stock, on Friday 05-22 at your place
$29.63

Discount -10%
Haruharu WONDER Black Rice Moisture 5.5 Soft Cleansing Gel (100 ml) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

Haruharu WONDER Black Rice Moisture 5.5 Soft Cleansing Gel (100 ml)

In Stock, on Friday 05-22 at your place
$19.03
$17.10

HARUHARU WONDER Black Rice Hyaluronic Cream (50 ml) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

HARUHARU WONDER Black Rice Hyaluronic Cream (50 ml)

In Stock, on Friday 05-22 at your place
$18.06

HARUHARU WONDER Black Rice Bakuchiol Eye Cream (20 ml) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

HARUHARU WONDER Black Rice Bakuchiol Eye Cream (20 ml)

In Stock, on Friday 05-22 at your place
$23.36

Discount -8%
HARUHARU WONDER Black Rice Facial Oil (30 ml) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

HARUHARU WONDER Black Rice Facial Oil (30 ml)

In Stock, on Friday 05-22 at your place
$23.36
$21.44

Discount -7%
HARUHARU WONDER Black Rice Pure Mineral Relief Daily Sunscreen SPF50+ PA++++ (50 ml) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

HARUHARU WONDER Black Rice Pure Mineral Relief Daily Sunscreen SPF50+ PA++++ (50 ml)

In Stock, on Friday 05-22 at your place
$21.92
$20.47

HARUHARU WONDER Centella Phyto & 5 Peptide Concentrate Cream (30 ml) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

HARUHARU WONDER Centella Phyto & 5 Peptide Concentrate Cream (30 ml)

In Stock, on Friday 05-22 at your place
$24.33

Discount -23%
HARUHARU WONDER Exfoliating Facial Serum Centella 3% PHA Gentle Liquid Exfoliating Serum (120 ml) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

HARUHARU WONDER Exfoliating Facial Serum Centella 3% PHA Gentle Liquid Exfoliating Serum (120 ml)

In Stock, on Friday 05-22 at your place
$24.81
$19.03

HARUHARU WONDER Black Rice Hyaluronic Botanical 2GF Wonderful Ampoule (30 ml) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

HARUHARU WONDER Black Rice Hyaluronic Botanical 2GF Wonderful Ampoule (30 ml)

In Stock, on Friday 05-22 at your place
$38.30

HARUHARU WONDER Black Rice Hyaluronic Essence (50 ml) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

HARUHARU WONDER Black Rice Hyaluronic Essence (50 ml)

In Stock, on Friday 05-22 at your place
$23.85

HARUHARU WONDER Black Rice Night Knight Retinol Serum for Beginners (20 ml) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

HARUHARU WONDER Black Rice Night Knight Retinol Serum for Beginners (20 ml)

In Stock, on Friday 05-22 at your place
$20.47

HARUHARU WONDER Centella 4% TXA Dark Spot Go Away Serum (30 ml) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

HARUHARU WONDER Centella 4% TXA Dark Spot Go Away Serum (30 ml)

In Stock, on Friday 05-22 at your place
$24.81

Discount -6%
HARUHARU WONDER Centella Sunflower Makeup-Melting Cleansing Balm (100 g) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

HARUHARU WONDER Centella Sunflower Makeup-Melting Cleansing Balm (100 g)

In Stock, on Friday 05-22 at your place
$26.25
$24.81

Discount -7%
HARUHARU WONDER Black Rice Moisture Deep Cleansing Oil (150 ml) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

HARUHARU WONDER Black Rice Moisture Deep Cleansing Oil (150 ml)

Unavailable
$25.77
$23.85
Detail

Haruharu WONDER Black Rice Moisture 5.5 Soft Cleansing Gel SAMPLE

Haruharu WONDER Black Rice Moisture 5.5 Soft Cleansing Gel SAMPLE

Unavailable
$0.48
Detail

HARUHARU WONDER Centella Phyto & 5 Peptide Concentrate Cream SAMPLE

HARUHARU WONDER Centella Phyto & 5 Peptide Concentrate Cream SAMPLE

Unavailable
$0.48
Detail

HARUHARU WONDER Black Rice Triple AHA Gentle Cleansing Gel (100 ml) HARUHARU WONDER Black Rice Moisture Airyfit Sunscreen SPF50+ PA++++ (50 ml)

HARUHARU WONDER Black Rice Triple AHA Gentle Cleansing Gel (100 ml)

Unavailable
$18.55
Detail

HARUHARU WONDER Black Rice Bakuchiol Eye Cream Sample

HARUHARU WONDER Black Rice Bakuchiol Eye Cream Sample

Unavailable
$0.48
Detail