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KATE Tokyo is a premium makeup brand by Kanebo Cosmetics, one of Japan’s most respected and well-known cosmetics manufacturers. Since its launch in 1997, KATE has been synonymous with high quality, innovative technology, and bold, modern design. Loved by both younger beauty enthusiasts and professional makeup artists, the brand is known for its long-lasting wear, rich pigmentation, and easy application.
Specializing in eye, lip, and face makeup, KATE Tokyo offers products that allow you to create unique and expressive looks. In Japan and around the world, the brand has achieved cult status—especially for its iconic eyeshadow palettes, precision liquid eyeliners, and makeup bases that smooth the skin and extend the wear of your look.
KATE Tokyo’s philosophy is perfectly captured by its slogan: “No More Rules”. The brand encourages you to see makeup as a form of creative expression, inspiring you to experiment freely with colors, shapes, and textures.
Its core principles include:
Innovation & technology – using the latest advancements in decorative cosmetics.
Top-tier quality – precise Japanese manufacturing for flawless texture and comfortable wear.
Bold style – striking color combinations, modern packaging, and a professional finish.
Versatility – products designed for both natural and dramatic makeup looks.
KATE Designing Brown Eyes / Brown Shade Eyes – eyeshadow palettes in neutral and trendy shades, perfect for sculpting and defining the eyes.
Super Sharp Liner EX – liquid eyeliner with an ultra-precise applicator and rich pigment for perfect definition.
Lash Former Mascara – lengthens and shapes lashes without clumping.
Secret Skin Maker Zero Foundations & Primers – lightweight yet full-coverage formulas for a natural, even complexion.
Color Highvision Rouge Lipsticks & Glosses – intense colors with a comfortable texture.
Professional results at home – effortless application and blending.
Trendy and classic – from subtle, everyday tones to bold statement shades.
Innovative packaging – practical and visually appealing designs.
Excellent value for money – luxury-level quality at a more accessible price.
Long-lasting effect – makeup stays flawless all day without frequent touch-ups.
Our online store offers a wide selection of authentic KATE Tokyo products, imported directly from Japan. From best-selling eyeshadow palettes to precision eyeliners, premium foundations, and trendy lipsticks, KATE Tokyo has everything you need to create your signature look.
Whether you want a soft daytime style or a bold evening statement, KATE Tokyo empowers you to express yourself and create without rules. Experience Japanese precision and modern style—KATE Tokyo will take your makeup to the next level.
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