SHU UEMURA Izumi Tonic Strengthening Hair Mask (200 ml)

• Strengthening hair mask inspired by traditional Japanese hair care with rice water provides weakened hair with intensive repair, nourishment, and hydration. It strengthens the hair fiber, helps reduce breakage, minimizes split ends, increases hair density, restores damage caused by mechanical stress, smooths the hair surface, adds softness, intense shine, and improves overall hair quality over time. When using the full Izumi Tonic range, hair is up to 30× stronger and the occurrence of split ends is reduced by up to 91%.
• The mask has a rich, balm-like texture that does not weigh hair down and leaves it soft, smooth, and easy to detangle. It is ideal especially for fine to medium-thick, weakened, breakage-prone, or mechanically damaged hair, including color-treated hair.
• The key active ingredient is hydrolyzed rice extract. Rice is rich in amino acids and other nutrients that strengthen the hair fiber, increase resistance to breakage, support elasticity, hydrate, and add natural shine. The tradition of using rice water in Japanese hair care dates back hundreds of years. Amodimethicone creates a protective film on damaged areas of the hair fiber, where it smooths the hair surface, helps reduce frizz, protects against mechanical damage and significantly boosts shine. Glycerin together with butylene glycol provides hair with long-lasting hydration, improves elasticity, and helps prevent dryness. Behentrimonium chloride and cetrimonium chloride make detangling easier, help reduce hair breakage, reduce static, and leave hair soft. Cetearyl alcohol and cetyl esters soften the hair fiber, support smoothness, and improve the overall feel of hair without weighing it down.
• Size: 200 ml

Main benefits

• Strengthens the hair fiber
• Helps reduce hair breakage
• Helps reduce the appearance of split ends
• Deeply hydrates
• Nourishes hair
• Increases hair density
• Smooths the hair fiber
• Makes detangling easier
• Adds shine
• Restores mechanically damaged hair
• Helps reduce static

Hair types

• Damaged hair
• Dry hair
• Normal hair
• Color-treated hair
• Fine hair
• Breakage-prone hair

How to use

• After shampooing, apply an appropriate amount of the mask to the lengths and ends of damp hair.
• Leave on for 5 minutes.
• Rinse thoroughly.