Beauty of Joseon

Beauty of Joseon – Traditional Korean Skincare Reimagined

Beauty of Joseon is a Korean skincare brand inspired by the beauty rituals of the Joseon dynasty – a time when skincare was rooted in traditional hanbang medicine and natural ingredients. The brand merges this cultural heritage with modern science to create products that are effective, gentle, and beautifully crafted.

Brand Philosophy

At the heart of Beauty of Joseon lies the belief that healthy, naturally radiant skin comes from balance—not extremes. Its products are designed to restore and maintain the skin’s natural harmony. Ingredients like ginseng, rice extract, propolis, and green tea—long used in traditional Korean skincare—are key to their formulations.

Popular Products

Relief Sun: Rice + Probiotics SPF50+ PA++++ – a lightweight, creamy sunscreen with no white cast, enriched with fermented rice and probiotics. Hydrates and protects even sensitive skin.

Glow Serum: Propolis + Niacinamide – a brightening serum featuring 60% propolis and 2% niacinamide. Calms inflamed skin, reduces acne, and delivers a healthy glow.

Ginseng Essence Water – a hydrating essence made with 80% ginseng extract. Nourishes the skin, improves microcirculation, and helps slow the signs of aging.

✅ Why Choose Beauty of Joseon

• Blends traditional Korean formulas with modern science

• Suitable for sensitive and problematic skin

• Simple, elegant formulations with no unnecessary additives

• Vegan and cruelty-free

Beauty of Joseon is the perfect choice for anyone looking for natural, effective skincare rooted in rich Korean tradition.